
COPYWRITING THAT CONVERTS.
Conversion-Driven Copy & Ad Campaigns for B2C Brands Ready to Scale.

PREVIOUS PROJECTS.
(Brand names redacted to adhere to NDA's.)
CLIENT NAME: [Redacted]
We worked with this fast-growing skincare brand under NDA to build out a high-converting top-of-funnel ad campaign.
The result?
+3.4x ROAS in 14 days
+14% AOV
10% lift in add-to-cart rate
Record engagement on paid media
Visual identity, copy, positioning — all handled in-house.
We built out a 6-part email welcome campaign for them, here were the results:
1. The Brand Intro (Email #1)
Sent immediately after signup
This email welcomed new subscribers and gave them the story behind [REDACTED] — who it’s for, why it’s different, and what to expect from the emails to come.
→ Result: 58% open rate, 22% click-through to product page.
2. The Objection Handler (Email #2)
“Does this actually work?”
This email tackled common skincare hesitations: Will it clog pores? Does it cause breakouts? Is it fragrance-free? It used social proof - dermatologist validation, and other benefits to crush doubt.
→ Result:
18% reply rate from readers asking follow-up questions
8% higher site traffic from CTA clicks compared to other emails.
3. The Social Proof Drop (Email #3)
Here’s what 10,000+ people are saying…”
We showcased real reviews, star ratings, and customer photos to build trust fast.
→ Result: 12% increase in product page visits the day it was sent.
4. The Hero Product Focus (Email #4)
One product. All the spotlight.
This email zoomed in on the best-selling product: the Hydrating Face Lotion — key benefits, how to use, what makes it different. A clean, product-led email that sold without feeling salesy.
→ Result: 6% conversion rate on featured product.
5. The Incentive Reminder (Email #5)
“Psst... that 10% discount is still waiting”
We reminded readers of their first-time discount, with a sense of urgency and a short FAQ at the bottom.
→ Result: 2.6x jump in discount code redemptions that week.
6. The Skincare Routine Builder (Email #6)
“Ready to build your skin ritual?”
This email turned one product into a gateway for more. It introduced a simple 3-step routine using other QAME products and positioned the brand as a full routine solution.
→ Result: 14% increase in AOV from first-time customers.