PREVIOUS WORK.

An example of a landing page designed to guide customers towards checkout.

Why is this page design effective?

• Briefly describes product features

• Pre-addresses doubts and concerns

• Addresses customer pain points

• Social proof

• Distinct CTA button

• It's concise

Here is what a warm-traffic email-newsletter campaign looks like:

1. The Brand Intro (Email #1)
Sent immediately after signup
This email welcomes new subscribers and gives them the story behind your brand — who it’s for, why it’s different, and what to expect from the emails to come.
→ Goal: Increase open rate, increase click-through rate to product page.

2. The Objection Handler (Email #2)
“Does this actually work?”
This email tackles common hesitations: Eg. Is the product safe? Does it cause xyz issue? Does it have xyz function?
→ Goal: Increase reply rate (follow up questions). Increase site traffic through CTA's.

3. The Social Proof Drop (Email #3)
Here’s what 10,000+ people are saying…”
We showcase real reviews, statements from authority figures, star ratings, and customer photos to build trust fast.
→ Goal: Increase product page visits.

4. The Hero Product Focus (Email #4)
One product. All the spotlight.
This email zoomes in on the best-selling product — key benefits, how to use, what makes it different. A clean, product-led email that sells without feeling salesy.
→ Goal: Increase conversion rate on featured product.

5. The Incentive Reminder (Email #5)
“Psst... that 10% discount is still waiting”
We remind readers of their first-time discount, with a sense of urgency and a short FAQ at the bottom.
→ Goal: Increase discount code redemptions.

6. The Product Routine Builder (or something about the product usage) (Email #6)
Eg. “Ready to build your skin ritual?”
This email turns one product into a gateway for more. It introduces a simple routine or usage instructions using other products and is written in a blog-style format.
→ Result: Increase AOV from first-time customers.